1. “Will this work go out under our brand, or theirs?”
This is the single most important question, and it’s also one of the easiest to ask badly.
Don’t accept “of course” as an answer—ask how it’s handled in practice.
Will their team ever communicate directly with your clients?
Will they expect public credit for the work?
How do they handle confidentiality?
A partner who can’t answer these questions clearly has probably not built their business around supporting agencies.
2. “What happens when something goes wrong?”
Every engineering partnership encounters challenges eventually—a bug, a missed estimate, a change in scope, or an unexpected technical issue.
The answer to this question tells you far more than hearing about someone’s development process.
Do they explain how they’ll communicate problems early, take ownership, and work towards a solution?
Or do they simply tell you their process is so good that problems rarely happen?
Confidence without a contingency plan should always be treated as a warning sign.
3. “Who will we actually be working with?”
One of the most common reasons outsourcing relationships struggle is changing teams.
The people who win your trust during sales aren’t always the people delivering the work a few weeks later.
Ask directly:
Who will be our day-to-day contact?
Will the team remain consistent?
What happens if someone leaves the project?
Who do we contact if something is urgent?
If the honest answer is “it depends,” it’s better to know before you sign than after.
4. “Who owns the code and intellectual property?”
The answer should be simple.
You own it. Fully.
Ownership shouldn’t be hidden in legal language or left open to interpretation.
If the answer feels complicated, that’s not a contractual detail—it’s a decision point.
5. “Can I speak with a current or former client?”
Case studies are useful.
Testimonials are reassuring.
But nothing tells you more than a conversation with someone who’s worked with the company week after week.
Ask how communication felt.
Ask how problems were handled.
Ask whether they’d choose the same partner again.
Any engineering partner confident in their relationships should be able to arrange this in some form—even privately.